alpharetta’s favorite holiday pop-up
Elf’d UP
November 20 – December 27
Holiday humdrum? Not on this rooftop. Elf’d UP is back, bringing wall-to-wall Christmas magic, fabulously kitschy décor and Christmas-themed cocktails to UP on the Roof in downtown Alpharetta.
Don your tackiest sweater, gather your favorite ho-ho-hos and get ready to rock around the rooftop. Whether you’ve been counting down since July or need a little help finding your festive spirit, we’ll have you ruling your yule in no time.






Sleigh Your Holiday Plans
The group chat needs a holiday plan. Your favorite Christmas sweater needs an audience. And those Christmas cocktails aren’t going to sip themselves.
From a holiday date night to a coworkers’ Christmas catch-up, Elf’d UP at UP on the Roof in downtown Alpharetta gives your seasonal get-togethers a merry little upgrade. Bring your friends, bring your family and bring the sweater with the battery pack. Around here, there’s no such thing as too much Christmas.
Starting the celebrations early? We see you.
Keeping them going after December 25? You’re our kind of people.

We made the list. You should check it twice. Elf’d UP FAQs.
What is Elf’d UP in Alpharetta?
Elf’d UP is the seasonal Christmas pop-up at UP on the Roof in downtown Alpharetta, featuring over-the-top holiday décor, Christmas-themed cocktails and festive photo opportunities. Come for a holiday date night, gather your friends or make it your annual excuse to break out your most outrageous Christmas sweater.
When is Elf’d UP open?
Elf’d UP runs from November 20 through December 27. Visit us daily starting at 3pm for a little seasonal spirit, rooftop style. Open Thanksgiving Day, Christmas Eve and Christmas Day.
Do I need a reservation?
Reservations are not needed for the Elf’d UP holiday pop-up bar. This is a first-come, first-served experience. If you are looking to join us for dinner beforehand, however, reservations are recommended for that, as the dining room and heated outdoor terrace tables can get very busy during the holiday season.
Is there an admission fee?
There is no charge to come UP and experience the best holiday pop-up bar in Alpharetta. So come as many times as you’d like and soak UP all of our over-the-top Christmas vibes this holiday season.
Does Elf’d UP serve food as well as drinks?
Our full dinner and drinks menu is available throughout our restaurant and bar space, including the Elf’d UP pop-up bar experience. In addition, we have a festively fun cocktail menu exclusively available during Elf’d UP. We’re here to make sure the Christmas tree isn’t thing getting lit!
Is Elf’d UP family-friendly?
UP on the Roof is a family friendly restaurant and bar before 8pm. So feel free to bring the kids and enjoy the festive rooftop vibes November 20 through December 27.
Is the Christmas pop-up indoors or outdoors?
Elf’d UP spans the bar and cocktail terrace areas of UP on the Roof Alpharetta, so there are indoor and outdoor ways to experience our over-the-top holiday pop-up.
Can I bring a group or host a holiday party?
A little office cheer? A festive friends’ reunion? Ready to get the whole crew Elf’d UP? Bring your friends and – we welcome (and encourage) groups to join in on the Christmas-themed fun. If you’re looking to host something a little more private during Elf’d UP, please contact our private dining team to inquire about rates and availability.
Where is Elf’d UP in Alpharetta, and where should I park?
Find Elf’d UP at UP on the Roof, 33 S. Main Street, Alpharetta, GA 30009 – inside the Liberty Hall building. Enter the elevator lobby from a breezeway off Main Street and then come on UP to the rooftop. Please note that the stairs in the lobby do not have rooftop access, so do not attempt to bypass the elevator. Alpharetta has limited street parking, but there are ample free and paid lots and parking decks within a couple blocks of the Elf’d UP experience.
