A group of dogs dressed up in costumes for Halloween

greenville's dog-friendly halloween brunch

Wags-to-Witches

Greenville, SC

Saturday, October 31st | 11am – 3pm

Halloween is going to the dogs — and we’re taking the celebration UP above downtown Greenville. Grab your pup and put on your best resting witch face for Wags-to-Witches, our annual dog-friendly Halloween brunch in partnership with Good Dogs of Greenville.

Good Dogs of Greenville logo

Round up your furry friends, coordinate your looks and make a little mischief over brunch. We’re serving UP complimentary pup cups, drink specials for the humans and an Instagram-worthy photo backdrop — plus a costume contest that gives your dog a chance to bring home more than compliments.

Four-legged friends (and their loyal human servants, IYKYK) are invited to get dressed UP for a fur-ightfully fun brunch outing. With complimentary pup cups, drink specials for dog-people, an Instagram-worthy photo backdrop and prizes worth wagging about, this is one Halloween celebration you and your pooch won’t want to miss.

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All Treats. A Few Good Tricks.

Dress UP your dog. Get all the treats.
Guests who bring a costumed canine can enjoy:

$7 Mimosas | Complimentary UP Pup Cups


Specials available during Wags-to-Witches to guests who bring a dog in costume. Alcoholic beverages are for humans 21 and older.

Dressed to Win

Is your pup serving tiny terror, Hallo-weenie, big bad wolf or an unforgettable matching moment? Show off their look in our Halloween dog costume contest:

Best Big Dog Costume | Best Little Dog Costume | Best Human + Pup Duo

Our UP on the Roof team will judge the competition, with each category winner receiving a $50 UP on the Roof gift card and a dog-themed gift basket.

Snap. Tag. Wag.

To enter, join us for Wags-to-Witches brunch and share a photo of your costumed dog in an Instagram post or Story. Tag @upgreenville and be sure to mention your contest category. Our Instagram-worthy photo backdrop is the perfect place for your pup’s big moment! Entering as a human + pup duo? Make sure you’re both in the picture.

Private account? DM us a screenshot of your tagged post or Story, along with your location and contest category, so we can count your entry.

Entries must be received by 4pm on October 31. You’re responsible for making sure we can view your submission. Winners will be announced and tagged on Instagram on November 2.

No Dog? No Problem.

You don’t need a four-legged plus-one to join the paw-ty. Come for brunch, admire the furry friends in costume and soak UP the rooftop views with your favorite people.
There’s no event entry fee —just join us for brunch. Food and beverages are priced separately, and reservations are recommended.

Make your Halloween brunch plans now. Your pup’s social calendar is filling UP. 

Reserve Greenville Halloween Brunch

Your Halloween Brunch Plans in Downtown Greenville

Looking for a Halloween event in Greenville where your dog can join the fun? Wags-to-Witches at UP on the Roof brings together rooftop brunch, a dog costume contest and photo-worthy moments on Saturday, October 31, 2026, from 11am to 3pm.

Make it a Saturday outing with friends, coordinate a costume with your canine sidekick or simply come to enjoy a fall brunch above the Reedy River. This dog-friendly Halloween celebration gives you a reason to dress UP and spend the afternoon with some very good company — on two legs or four.

Explore UP on the Roof Greenville for more about the restaurant, and book your table for Halloween brunch.

Greenville Wags-to-Witches FAQs

Where and when is Wags-to-Witches in Greenville?

Wags-to-Witches takes place at UP on the Roof in downtown Greenville, South Carolina, on Saturday, October 31, 2026, from 11am to 3pm.

Can I bring my dog to this Halloween brunch?

Yes! Wags-to-Witches is a dog-friendly event. Guests who bring a costumed dog can enjoy $7 mimosas and complimentary UP pup cups. Alcoholic beverages are for guests 21 and older with valid ID – no exceptions.

How do I enter the Greenville dog costume contest?

Attend Wags-to-Witches brunch, then share a photo of your costumed dog in an Instagram post or Story. Tag @upgreenville and be sure to specify your contest category. Entries are due by 4pm on October 31. If your account is private, DM a screenshot of your tagged submission with those details and you’ll be entered to win.

Can I attend without a dog or costume?

Absolutely. You’re welcome to enjoy brunch and the festivities without entering the contest or bringing a dog. The featured specials are reserved for guests who bring a costumed dog.

Is admission free, and should I reserve a table?

There is no event entry fee. Food and beverages are priced separately, and reservations are recommended for Greenville Halloween brunch.

How do I learn more about Good Dogs of Greenville?

Download the app and check out a whole new way to discover Greenville for dogs and their humans.

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Looking for the Anderson event?
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