What Is Dry January?

Dry January is a wellness-focused movement that encourages people to take a break from alcohol for the month of January. Whether you’re participating for health reasons, curiosity, or a personal reset after the holidays, Dry January is all about pressing pause — without pressing pause on social life.

At UP on the Roof, Dry January doesn’t mean missing out. Our zero-proof cocktails are thoughtfully crafted to deliver complexity, balance, and flavor — so you can still enjoy the ritual of a great drink, minus the alcohol. It’s proof that going dry doesn’t have to feel boring or restrictive.

What Is Damp January?

Damp January is a more flexible take on the month-long reset. Instead of cutting out alcohol completely, Damp January focuses on drinking less, choosing lower-ABV options, and being more intentional about when and what you sip.

For many guests, Damp January feels more sustainable — especially in social settings. That’s where our low-ABV cocktails, wine, and beer options come in. You still get the flavor, the experience, and the rooftop vibes, just with a lighter touch.

Why Zebra Striping Is Becoming So Popular

Zebra striping is one of the fastest-growing mindful drinking trends — and for good reason. The concept is simple: alternate between spirited drinks and zero-proof options throughout the night. Think one cocktail, followed by a non-alcoholic cocktail, then repeat as desired.

This approach helps guests pace themselves, stay hydrated, and enjoy longer evenings without overindulging. Zebra striping also makes social drinking more inclusive, allowing everyone to participate in their own way — whether they’re fully dry, happily damp, or somewhere in between.

Zero-Proof & Low-ABV Drinks That Don’t Compromise on Flavor

The rise of non-alcoholic spirits and low-ABV cocktails has completely changed what mindful drinking looks like. Today’s zero-proof drinks are layered, complex, and crafted with the same care as traditional cocktails.

At UP on the Roof, our menu features elevated zero-proof cocktails alongside thoughtfully designed low-ABV options, so every guest can find something that fits their mood, goals, and moment — no compromises required.

Mindful Drinking, Rooftop Style

Dry January, Damp January, and zebra striping all share one thing in common: choice. Whether you’re taking a full break from alcohol, cutting back, or simply mixing things up, UP on the Roof is a place where your choices are celebrated.

Join us in Alpharetta, GA; Anderson, SC; Charlottesville, VA or Greenville SC this January to explore zero-proof cocktails, low-ABV libations and rooftop energy that proves great nights out don’t depend on what’s in your glass — just how you choose to enjoy it.